Research into billboard advertisings, analysing at least two specific newspaper ones.
The Guardian newspaper
The new ad campaign which is promoting the virtues of both its print and new media output.
The Guardian is going to launch its first brand advertising campaign in almost a decade which aims to promote the qualities of both its print and new media editorial output. Launched on Monday 12th March 2007. This colourful campaign will push forward its four key features of the Guardian brand which is independence of thought, plurality of voice, restraint and the separation of fact and comment. The ads run with the Guardian theguardian.co.uk on their strapline (a secondary headline gives more information about them). This ad campaign was developed by the Wieden and Kennedy. The campaign will launch with poster on 2,200 buses across the country and on 60 London cabs. A week later the campaign will be extended to transversion screens at railway stations and poster sites on the London Underground and at network rail stations. A second lot of advertising in September which will include the use of cinema advertising.
The Guardian newspaper
The Times newspaper
The Daily Telegraph newspaper
Financial Times newspaper
Star newspaper
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